Video Project or Video Campaign?
These days a camera can be obtained with ease. There’s no shortage of videographers willing to shoot video with cookie cutter pricing by the minute.
Lola Pop is destined to bring creative directing and marketing together to create campaigns instead of one off videos.
By 2019, 80% of internet traffic will be video. 90% of consumers believe video will help them in their buying decisions.
Video is a key element to the success of any business. Consumers are expecting more than just a video. They are expecting teasers, long form, short form, and real story telling.
Video Killed The Radio Star
A Digital Marketing Expert, James McQuivey believes that 1 minute of video is worth about 1,800,000 words. Using video in marketing has become so powerful that nobody can afford to ignore it. 13% of all online ad budgets are spent on video. The old ways of marketing are no longer grabbing the same attention.
A videographer simply won’t produce the sort of results businesses and individuals are looking for. Consumers are not just looking for video, but something that captures them in the first few seconds and entices them to continue watching.
Lola Pop has the experience, not only in storytelling, but the marketing creativity needed to keep viewers engaged to fully understand the message being delivered.